Teen footballer snapped up by Jay-Z’s agency

Cape Town City’s emerging teen midfield star Luphumlo Sifumba has become the first SA footballer to sign with international talent management agency Roc Nation.

Founded by US rapper Shawn “Jay-Z” Carter in 2008, Roc Nation has signed deals with a number of SA sports stars and partnerships with teams including the Sharks and Mamelodi Sundowns.

Having previously signed with mostly high-profile rugby players, Roc Nation Sports International said the deal with Sifumba, 16, “is part of the agency’s ever-evolving strategy to sign young sportsmen and women at the early stages of their careers, in addition to expanding its footprint in Africa.

“Sifumba also becomes the first footballer from SA to join Roc Nation Sports International [RNSI], with RNSI’s overseas roster including European superstars such as Kevin De Bruyne, Romelu Lukaku and Tyrone Mings,” Roc Nation said.

“Last year, ‘Kaka’, as Sifumba is known, became the youngest player in club history to feature in SA’s Diski Challenge competition, and was later invited to train with the Cape Town City first team despite then only being 15 years old.

“The youngster, who was first scouted at the age of nine, had come through City’s DreamClub 100 initiative, which is a progressive youth development programme.

Sifumba then shot to national prominence when he scored a memorable goal for Coastal United in the DStv Compact Cup earlier this year.

“RNSI will manage Sifumba’s career both on and off the field, while providing guidance and support as the teenager continues to progress through to a senior level.”

Sifumba joins fellow SA athletes such as Springbok captain Siya Kolisi, Proteas limitedovers skipper Temba Bavuma and Proteas netball captain Bongi Msomi at the company.

“When I initially met representatives from Roc Nation, the first thing I said was, ‘I can’t believe I am actually sitting here having this conversation’,” the player said.